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Tories slammed after telling asbestos widow to stop using their logo

Claude Lortie, a supervisor at the site of Mine Jeffrey Inc., looks at the 2.5 kilometre-wide asbestos mining pit, in the town of Asbestos, Que., in April 2010.

Photograph by: Dario Ayala, Montreal Gazette

A widow warned to stop using the Conservative Party logo in ads for her anti-asbestos website can now count the mayor of Sarnia, Ont., among her many supporters.

On July 29, Michaela Keyserlingk, who is fighting to put an end to the export of Canadian asbestos, received a cease-and-desist email from Conservative Party executive director Dan Hilton. Since receiving that email, Keyserlingk said she has been astounded by the "endless letters" she has received.

"I'm just wondering how I can thank everybody," she said.

Upon hearing about Keyserlingk in media reports, Sarnia Mayor Mike Bradley wrote an email to Hilton Sunday calling his actions "absolutely shameful."

"I invite you to come to Sarnia . . . and see the devastating impact asbestos has had on countless lives of the people of this community and why it is morally wrong for Canada to support and promote the export of asbestos," Bradley wrote. Sarnia, Bradley said, lost many lives in the 1960s and '70s due to workplace asbestos exposure.

In 2007, Keyserlingk's husband, Robert, was diagnosed with mesothelioma, a cancer that attacks the internal walls of the lungs. As a non-smoker and marathon runner, Keyserlingk's doctors soon traced the illness to a string of summers he had spent as a naval cadet. Living on a ship in close-quarters with asbestos-insulated pipes, Keyserlingk had inhaled enough of the fibres to lay the seeds of an asbestos-linked disease 40 years later. He died of the disease in December 2009.

Since the death of her husband, Michaela Keyserlingk has started a website pointing to the dangers of asbestos — www.canadianasbestosexports.ca. Keyserlingk used the Tory logo in a banner ad to promote her site.

"Canada is the only western country that still exports deadly asbestos!" reads the banner's text, which is nestled between a "Danger" symbol and the Conservative logo.

"It has come to our attention that your organization is currently using a trademark of the Conservative Party of Canada in your advertising material," Hilton wrote in an email to Keyserlingk. "This usage is unauthorized and must cease immediately. . . . Please govern yourself accordingly."

She says she replied to Hilton's email and said she would stop using the logo if someone within the party explained the government's position on exporting the known carcinogen.

"I would really like to hear from somebody from the Conservative Party, who also has some influence, to tell me why they keep on supporting (asbestos export). I can't understand it," Keyserlingk said.

In an email, party spokesman Fred DeLorey said a letter is sent whenever the party's logo is used without permission.

"I am delighted that someone in the Conservative Party of Canada is finally reacting after years of work by chrysotile asbestos victims," wrote Keyserlingk in a reply. "(Hopefully) we could come to some agreement before the ads get replicated too often."

"It is a step we are required to take whenever we discover there is an unauthorized use of our logo. We have nothing further to add to this," DeLorey said.

Her husband was a "true blue" Conservative, Keyserlingk said. He served as president of the Ottawa Centre Progressive Conservative riding association and spent many an election door-knocking for candidates in the city's suburbs.

In 2010, soon after her husband's death, Keyserlingk received a hand-written note from then-Liberal leader Michael Ignatieff promising that his party would no longer support the chrysotile industry. The next day, she said, she found out that the Liberal Party had backed a motion to continue providing government funding to the Chrysotile Institute, an asbestos advocacy group.

As claimed by Keyserlingk's banner ad, Canada is the only country in the G8 that continues to produce asbestos — although the mineral is virtually banned for domestic use.

In late June, Canadian delegates successfully blocked the mineral from being added to a UN-sponsored list of hazardous chemicals.

At the same time, Prime Minister Stephen Harper travelled to Thetford Mines, Que., site of Canada's only asbestos mine.

Former transport minister Chuck Strahl has blamed asbestos exposure for his lung cancer, for which he had to resign earlier this year.

The Canadian Parliament buildings are currently undergoing an $850-million renovation that, among other things, will strip the buildings of asbestos.

rhiltz@postmedia.com

twitter.com/robert_hiltz

thopper@nationalpost.com

Claude Lortie, a supervisor at the site of Mine Jeffrey Inc., looks at the 2.5 kilometre-wide asbestos mining pit, in the town of Asbestos, Que., in April 2010.

Photograph by: Dario Ayala, Montreal Gazette